No, McDonald's is not good, it's great. Not the food, but the service, and believe me... the service makes all the difference in how a fast food restaurant performs.
Why is it that McDonald's can have such good service, while other fast food restaurants here in Ruston can have such terrible service?
I don't like their food, so I don't go there much, but every now and then I go through the drive-thru with Katie.
You pull up to a window right off the bat. There's none of this talking to a big menu. You get to talk to another human being without having to yell, or repeat orders over and over.
After dealing with the first person, who is always friendly by the way, you pull to the second window. Here, you pay. You don't have to sign anything, and you don't have to wait for anyone to fix a drink, yell to other employees or answer the phone. You just give them money, or your card, and that's all there is to it. Once again, you get a "Thank you and have a nice day"... and a sincere sounding one at that.
Lastly, you pull up to the third window, where another person has your food ready for you. If the food isn't already hanging out the window, you've got no more than a 30 second wait in your near future. It's the way fast food was designed to work. "Thank you and have a nice day" again!? Outrageous. Courteous.
The people at Burger King act like I'm imposing on them by daring to order a combo meal. I feel like I've interrupted their social hour at burger king when I go. They smile and laugh when talking to other employees, then turn around and snatch the money from you like you didn't deserve to have it in the first place.
Wendy's here in town runs out of burger meat, fries and chicken nuggets at least once a month.
The fast food places here in town need to take note of the way McDonald's employees act, and the way their system works. If you don't have employees that will be courteous... get different employees. If you don't have a manager that can manage inventory properly, get another one. If you can't do either, shut down.
Posted by Jordan at October 27, 2004 7:26 PM | TrackBack